Our Competitors’ poor results are due to several factors.
• The HTML-only messages sent by most email marketers are usually blocked by ASP providers and end up in the recipient’s bulk folder.
• If ‘Image-View’ is turned off, the prospect or client sees an unprofessional empty grey boxes displaying only a blue question mark.
• Most show “powered by…” to self brand their company, which only serves to confirm with the recipient that this is not a personal message.
e-Relationship is More Cost-Effective and Time-Effective.
Add the cost of postage, printing and paper plus time and effort, and your cost per postal mailing is around $2. Not a tremendous expense…. UNTIL you consider your postal Response Rate of 0.5% and the need to send 200 mailings to generate just one lead — and your cost goes up to $400 per postal mail lead!
e-Relationship generates a 2.43% Response Rate and brings in 36 leads when you send out 1500 emails — all for just $59.95 a month!